Bold : how to be brave in business and win / Shaun Smith and Andy Milligan.

By:

Smith, Shaun

Contributor(s):

Milligan, Andy

Material type:

TextPublication details: Philadelphia, PA : Kogan Page, 2011.Description: xi, 317 p. : col. ill. ; 24 cmISBN:

9780749463441
0749463449
9780749463458
0749463457

Subject(s):

DDC classification:

658.4/09 22

LOC classification:

HF5386 .S694 2011

Contents:

Virgin galactic -- O2 -- AirAsia X -- Chilli Beans -- Six senses resorts and spas -- Burberry -- BBH -- The geek squad -- Zappos.com -- Umpqua bank -- TNT express -- JCB -- Innocent -- WWF -- How to be bold : practices, principles and people -- Bold practice survey.

Summary: Describes fourteen businesses which have developed unique brands, discussing how their well-defined business objectives, customer service, strong execution, and marketing strategies have differentiated them from their competitors and made them successful.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5386 SMI (Browse shelf(Opens below))	c.040894	Available	BK0049627

Describes fourteen businesses which have developed unique brands, discussing how their well-defined business objectives, customer service, strong execution, and marketing strategies have differentiated them from their competitors and made them successful.

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