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Global marketing management.

Hollensen, S.

Global marketing management. - 7th ed. - Pearson : New Delhi, 2002. - xliii, 616 p. : ill.

Includes index.

Includes bibliographical references.

Details of global marketing environment, opportunities, programs and marketing strategy.

ISBN: 9780273726227 : $

Subjects--Topical Terms:
Marketing--Management.
Global Marketing--Management.
Marketing--Management.

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