Marketing management and strategy /
Doyle, Peter.
Marketing management and strategy / Peter Doyle. - 3rd ed. - Harlow : Pearson Education, 2001. - xviii,446 p.
Includes bibliographical references and index.
0273651501 : $
Marketing.
Marketing--Management.
Marketing--Management.
Marketing management and strategy / Peter Doyle. - 3rd ed. - Harlow : Pearson Education, 2001. - xviii,446 p.
Includes bibliographical references and index.
0273651501 : $
Marketing.
Marketing--Management.
Marketing--Management.