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Global marketing : foreign entry, local marketing, and global management /

Johansson, Johny K.

Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - Chicago : Irwin, c1997. - xx, 716 p : ill., maps ; 24 cm. - Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 9780256160512

LCCN: 96021836

Subjects--Topical Terms:
Export marketing.
Export marketing--Management.

LC Class. No.: HF1416 / .J63 1997

Dewey Class. No.: 658.8/48

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