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Marketing Management /

Cravens, David W.

Marketing Management / David W. Cravens, Gerald E. Hills and Robert B. Woodruff. - Krishan, Dehli : A.I.T.B.S. Publishers and Distributors, 2005. - xx, 714p.

ISBN: 8185386927

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management.

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