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Handbook of hospitality marketing management /

Handbook of hospitality marketing management / editor, Haemoon Oh ; editor in chief, Abraham Pizam. - 1st. ed. - Oxford : Butterworth-Heinemann, 2008. - xxii, 552 pages ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780080450803 : $102.00

Subjects--Topical Terms:
Hospitality industry--Marketing.
Food service--Marketing.
Restaurants--Marketing.
Hospitality industry--Marketing.
Food service--Marketing.
Restaurants--Marketing.

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