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Theories of mass communication /

DeFleur, Melvin.

Theories of mass communication / by Melvin L. DeFleur and Sandra Ball-Rokeach. - 5th. - New York : London, 1988. - xiv, 368p.

Includes bibliographical references and index.

ISBN: 0582998700

Subjects--Topical Terms:
Mass media--Social aspects--HIstory.
Mass media--Social aspects--HIstory.--United States
Mass media--Social aspects--HIstory.--United States

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