Tales from the marketplace : stories of revolution, reinvention and renewal. /
Piercy, N.
Tales from the marketplace : stories of revolution, reinvention and renewal. / by N. Piercy. - Oxford : Butterworth, 1999. - ix, 361p. : ill. - ( The Chartered institute of marketing) .
Includes index.
0750642653
strategic planninig.
Marketing.
Marketing.
Tales from the marketplace : stories of revolution, reinvention and renewal. / by N. Piercy. - Oxford : Butterworth, 1999. - ix, 361p. : ill. - ( The Chartered institute of marketing) .
Includes index.
0750642653
strategic planninig.
Marketing.
Marketing.