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Consumer behaviour : a European perspective /

Solomon, Michael.

Consumer behaviour : a European perspective / by Michael Solomon, Gary Bamossy and Soren Askegaard. - New York : Prentice Hall Europe, 1999. - xviii, 589 p. : col ill.

Includes index.

Includes bibliographical references.

ISBN: 0137519834 : $

Subjects--Topical Terms:
Consumer perception.
Consumer personality and behaviour.
Consumer behaviour.
Consumers--Attitudes.
Consumers--Attitudes.

Subjects--Geographic Terms:
Europe--Consumer behaviour.
Europe--Consumer behaviour.

LC Class. No.: HF 5415.32 / SOL

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