Strategic marketing management : planning and control. /
Fifield, P.
Strategic marketing management : planning and control. / P. Fifield and C. Gillian. - 1st. - Oxford : Butterworth, 2000. - xiii, 269p. : ill.
Includes index.
0750649267
Marketing--Management.
Marketing--Management.
Strategic marketing management : planning and control. / P. Fifield and C. Gillian. - 1st. - Oxford : Butterworth, 2000. - xiii, 269p. : ill.
Includes index.
0750649267
Marketing--Management.
Marketing--Management.