Key customers : how to manage them profitably.
McDonald, Malcolm; Rogers, Beth; Woodburn, Diana.
Key customers : how to manage them profitably. - Oxford : Butterworth-Heinemann / Chartered Institute of Marketing, 2000. - xix, 320p. : ill.
Includes index.
0750646152
Selling--Key accounts.
Marketing--Key accounts.
Customer services.
Selling--Key accounts.
Marketing--Key accounts.
Customer services.
Key customers : how to manage them profitably. - Oxford : Butterworth-Heinemann / Chartered Institute of Marketing, 2000. - xix, 320p. : ill.
Includes index.
0750646152
Selling--Key accounts.
Marketing--Key accounts.
Customer services.
Selling--Key accounts.
Marketing--Key accounts.
Customer services.