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International marketing strategy 1997 - 98 /

Fifield, Paul.

International marketing strategy 1997 - 98 / Paul Fifield and Keith Lewis. - Oxford : Butterworth/Heinemann, 1997. - xxvi, 242 p.

Includes index.

ISBN: 0750635827

Subjects--Topical Terms:
Marketing.
Export marketing.
Marketing.

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