Ethics in marketing : international cases and perspectives /
Murphy, Patrick E., 1948-
Ethics in marketing : international cases and perspectives / [text] written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris. - Second edition - London ; Routledge, Taylor & Francis Group, 2017. - xii,198 pages : illustrations ; 25 cm
Includes bibliographical references and index
9781138648098 (pbk. : alk. paper) $85.00
Marketing--Moral and ethical aspects.
Marketing--Case studies.
HF5415 / MUR
Ethics in marketing : international cases and perspectives / [text] written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris. - Second edition - London ; Routledge, Taylor & Francis Group, 2017. - xii,198 pages : illustrations ; 25 cm
Includes bibliographical references and index
9781138648098 (pbk. : alk. paper) $85.00
Marketing--Moral and ethical aspects.
Marketing--Case studies.
HF5415 / MUR