The creative marketer /
Majaro, Simon.
The creative marketer / Simon Majaro. - Oxford ; Boston : Butterworth-Heinemann, 1991. - 178 p. : ill. ; 24 cm. - The Marketing series. . - Marketing series (London, England) .
"Published in association with the Chartered Institute of Marketing.". Includes index.
0750600969
91199268
Marketing--Management--Psychological aspects--Handbooks, manuals, etc.
Creative ability in business--Handbooks, manuals, etc.
Psychology, Industrial--Handbooks, manuals, etc.
HF5415.13 / M335 1991
658.8
The creative marketer / Simon Majaro. - Oxford ; Boston : Butterworth-Heinemann, 1991. - 178 p. : ill. ; 24 cm. - The Marketing series. . - Marketing series (London, England) .
"Published in association with the Chartered Institute of Marketing.". Includes index.
0750600969
91199268
Marketing--Management--Psychological aspects--Handbooks, manuals, etc.
Creative ability in business--Handbooks, manuals, etc.
Psychology, Industrial--Handbooks, manuals, etc.
HF5415.13 / M335 1991
658.8