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Global marketing strategies /

Jeannet, Jean-Pierre.

Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 5th ed. - Boston : Houghton Mifflin, c2001. - xxi, 762 p. : col. ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0618071881

LCCN: 00133788

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

LC Class. No.: HF1416 / .J43 2001

Dewey Class. No.: 658.8/48

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