Marketing research essentials /
McDaniel, Carl D.
Marketing research essentials / Carl McDaniel, Jr., Roger Gates. - 2nd ed. - Cincinnati, Ohio : South-Western College Pub., c1998. - xxii, 462, [26] p. : ill. ; 26 cm.
Includes bibliographical references and index.
0538876697 (pbk. : alk. paper)
Marketing research.
HF5415.2 / .M3825 1998
Marketing research essentials / Carl McDaniel, Jr., Roger Gates. - 2nd ed. - Cincinnati, Ohio : South-Western College Pub., c1998. - xxii, 462, [26] p. : ill. ; 26 cm.
Includes bibliographical references and index.
0538876697 (pbk. : alk. paper)
Marketing research.
HF5415.2 / .M3825 1998