E-commerce : business, technology, society /
Laudon, Kenneth C., 1944-.
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. - Boston : Addison Wesley, c2002. - xxxv, 762 p. : col. ill. ; 24 cm.
Includes bibliographical references (p. 725-737) and index.
0201748150
2001045881
Electronic commerce.
Internet marketing.
Information technology.
HF5548.32 / .L38 2002
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. - Boston : Addison Wesley, c2002. - xxxv, 762 p. : col. ill. ; 24 cm.
Includes bibliographical references (p. 725-737) and index.
0201748150
2001045881
Electronic commerce.
Internet marketing.
Information technology.
HF5548.32 / .L38 2002