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Advertising : principles & practice /

Wells, William, 1926-.

Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xxxii, 599 p. : ill. (some col.) ; 29 cm.

Includes bibliographical references and index.

ISBN: 8129700638

LCCN: 2002021433

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .W455 2003

Dewey Class. No.: 659.1

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