Applied strategic marketing /
Du Plessis.
Applied strategic marketing / P. J. du Plessis, C. J. Jooste and J. W. Strydom. - ed. - Sandton, South Africa : Heinemann, 2005. - 502 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0796211280 $
Marketing--Management.
Marketing--Management.
HF5415.13 / DuP
Applied strategic marketing / P. J. du Plessis, C. J. Jooste and J. W. Strydom. - ed. - Sandton, South Africa : Heinemann, 2005. - 502 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0796211280 $
Marketing--Management.
Marketing--Management.
HF5415.13 / DuP