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Service management and marketing : A customer relationship management approach.

Gronroos, Christian.

Service management and marketing : A customer relationship management approach. - 2nd. - Chichester : John Wiley and sons, 2000. - x, 394p. : ill.

Includes Index.

ISBN: 0471720348

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.
Service industries--Marketing.
Customer services.

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