Creating powerful brands in consumer, service and industrial markets /
De Chernatony, L.
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1998. - xiii, 430 p., [8] p. of col. plates : ill. - Marketing series. . - Marketing series (London, England) .
First edition had title: Creating powerful brands: the strategic route to success in consumer, industrial, and service markets. "Published in association with The Chartered Institute of Marketing.".
Includes bibliographical references and index.
0750622407
Brand name products--Planning.
Brand name products--Marketing.
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1998. - xiii, 430 p., [8] p. of col. plates : ill. - Marketing series. . - Marketing series (London, England) .
First edition had title: Creating powerful brands: the strategic route to success in consumer, industrial, and service markets. "Published in association with The Chartered Institute of Marketing.".
Includes bibliographical references and index.
0750622407
Brand name products--Planning.
Brand name products--Marketing.