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Financial services marketing : an international guide to principles and practice /

Ennew, Christine.

Financial services marketing : an international guide to principles and practice / Christine T Ennew and Nigel Waite ; [with a foreword by Ron Sandler]. - 1st ed. - Amsterdam ; Boston ; London : Butterworth-Heinemann, 2007. - xvi, 400 p. : ill. ; 25 cm.

Includes bibliographical references (p. [381]-389) and index.

ISBN: 0750669977 (pbk.) 9780750669979 (pbk.)

LCCN: 2006931101

Subjects--Topical Terms:
Financial services industry--Marketing.
Financial services industry--Marketing.

LC Class. No.: HG173 / .E56 2007

Dewey Class. No.: 332.10688

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