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Marketing across cultures /

Usunier, Jean-Claude.

Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. - 4th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2005. - xx, 573 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0273685295 (alk. paper)

LCCN: 2004057632

Nat. Bib. No.: GBA476770 bnb

Subjects--Topical Terms:
Export marketing--Social aspects.
International business enterprises--Social aspects.
Intercultural communication.
Multinational corporations--Social aspects.

LC Class. No.: HF1416 / .U85 2005

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