An investigation of how Coca Cola soft drink has managed to sustain consumer loyalty in Zimbabwe's hyper-inflationary environment: 1999-2008 /
Chifimbo, Jerry.
An investigation of how Coca Cola soft drink has managed to sustain consumer loyalty in Zimbabwe's hyper-inflationary environment: 1999-2008 / by Jerry Chifimbo. - 2008. - 69 p. ; cm.
Dissertation (Msc.)--Chinhoyi University of Technology, 2008.
Includes bibliographical references (p.68-69) and abstract.
$
Consumer behaviour.
An investigation of how Coca Cola soft drink has managed to sustain consumer loyalty in Zimbabwe's hyper-inflationary environment: 1999-2008 / by Jerry Chifimbo. - 2008. - 69 p. ; cm.
Dissertation (Msc.)--Chinhoyi University of Technology, 2008.
Includes bibliographical references (p.68-69) and abstract.
$
Consumer behaviour.