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Strategic brand management : a European perspective /

Keller, Kevin Lane.

Strategic brand management : a European perspective / by Kevin Lane Keller, Tony Aperia and Mats Georgson. - ed. - Harlow, England : Pearson Education, 2008. - xxiv, 829 p. ; cm.

Includes bibliographical references and index.

ISBN: 9780273706328 $

Subjects--Topical Terms:
Brand name products--Management.
Product management.
Brand name products--Management.

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