Chinhoyi University Of Technology OPAC

Heritage marketing /

Misiura, Shashi.

Heritage marketing / Shashi Misiura. - Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2006. - xvi, 280 p. : ill. ; 25 cm.

Includes bibliographical references (p. [271]-274) and index.

0750663189 (pbk.)

9780750663182


Cultural property--Protection.
Heritage tourism.
Historic sites.
Marketing.
Cultural property--Protection.
Cultural tourism.
Historic sites.
Marketing.

CC135 / .M57 2006

363.69
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