Heritage marketing /
Misiura, Shashi.
Heritage marketing / Shashi Misiura. - Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2006. - xvi, 280 p. : ill. ; 25 cm.
Includes bibliographical references (p. [271]-274) and index.
0750663189 (pbk.)
9780750663182
Cultural property--Protection.
Heritage tourism.
Historic sites.
Marketing.
Cultural property--Protection.
Cultural tourism.
Historic sites.
Marketing.
CC135 / .M57 2006
363.69
Heritage marketing / Shashi Misiura. - Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2006. - xvi, 280 p. : ill. ; 25 cm.
Includes bibliographical references (p. [271]-274) and index.
0750663189 (pbk.)
9780750663182
Cultural property--Protection.
Heritage tourism.
Historic sites.
Marketing.
Cultural property--Protection.
Cultural tourism.
Historic sites.
Marketing.
CC135 / .M57 2006
363.69