International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 14th ed. - Boston : McGraw-Hill Irwin, c2009. - xxxi, 711 p. : ill. (chiefly col.), maps ; 29 cm.
Includes bibliographical references and indexes.
9780073380988 (alk. paper) 0073380989 (alk. paper) 9780071288385 (pbk.) 0071288384 (pbk.)
2008036578
Export marketing.
International business enterprises.
Multinational corporations.
HF1416 / .C375 2009
658.8/4
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 14th ed. - Boston : McGraw-Hill Irwin, c2009. - xxxi, 711 p. : ill. (chiefly col.), maps ; 29 cm.
Includes bibliographical references and indexes.
9780073380988 (alk. paper) 0073380989 (alk. paper) 9780071288385 (pbk.) 0071288384 (pbk.)
2008036578
Export marketing.
International business enterprises.
Multinational corporations.
HF1416 / .C375 2009
658.8/4