Social marketing : why should the Devil have all the best tunes? /
Hastings, Gerard.
Social marketing : why should the Devil have all the best tunes? / Gerard Hastings. - Amsterdam ; London : Elsevier/Butterworth-Heinemann, 2007. - xvi, 367 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780750683500
Social marketing.
HF5414 / .H37 2007
658.8
Social marketing : why should the Devil have all the best tunes? / Gerard Hastings. - Amsterdam ; London : Elsevier/Butterworth-Heinemann, 2007. - xvi, 367 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780750683500
Social marketing.
HF5414 / .H37 2007
658.8