Relationship marketing : creating shareholder value /
Christopher, Martin.
Relationship marketing : creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne. - Rev ed. - Oxford : Butterworth-Heinemann, 2002. - xvi, 242 p. : ill. ; 24 cm.
Previous ed.: 1991.
Includes bibliographical references and index.
0750648392
GBA1-Z5427
Relationship marketing.
658.8
Relationship marketing : creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne. - Rev ed. - Oxford : Butterworth-Heinemann, 2002. - xvi, 242 p. : ill. ; 24 cm.
Previous ed.: 1991.
Includes bibliographical references and index.
0750648392
GBA1-Z5427
Relationship marketing.
658.8