Chinhoyi University Of Technology OPAC

Relationship marketing : creating shareholder value /

Christopher, Martin.

Relationship marketing : creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne. - Rev ed. - Oxford : Butterworth-Heinemann, 2002. - xvi, 242 p. : ill. ; 24 cm.

Previous ed.: 1991.

Includes bibliographical references and index.

0750648392

GBA1-Z5427


Relationship marketing.

658.8
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