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Organizational rhetoric : situations and strategies /

Hoffman, Mary F.

Organizational rhetoric : situations and strategies / Mary F. Hoffman, Debra J. Ford. - Thousand Oaks, Calif. : Sage, c2010. - xx, 267 p. : ill ; 24 cm.

Document en Commande Ou en Traitement.

Includes bibliographical references (p. 245-257) and index. Bibliogr.

Organizations and rhetoric in contemporary culture -- Identifying rhetorical strategies in organizational rhetoric -- Rhetorical situations in organizations -- Critical approaches to organizational rhetoric -- Evaluating and critiquing organizational rhetoric -- Identity creation and maintenance rhetoric -- Rhetoric about issues -- Rhetoric about organizational risk -- Crisis rhetoric -- Organizational rhetoric for internal audiences. Organizations and rhetoric in contemporary culture -- Identifying rhetorical strategies in organizational rhetoric -- Rhetorical situations in organizations -- Critical approaches to organizational rhetoric -- Evaluating and critiquing organizational rhetoric -- Identity creation and image maintenance -- Rhetoric about issues -- Rhetoric about organizational risk -- Crisis rhetoric -- Organizational rhetoric for internal audiences.

9781412956680 (alk. paper) 1412956684 (alk. paper) 9781412956697 (pbk. : alk. paper) 1412956692 (pbk. : alk. paper)

2009023867


Communication in organizations.
Communication dans les organisations.

HD30.3 / .H59 2010

808/.06665
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