Strategic marketing. /
Cravens, David W.
Strategic marketing. / David W. Cravens and Nigel F. Piercy. - 9th. ed. - Boston : McGraw Hill., 2009. - xv, 784 p. ; cm.
Includes bibliographic reference and index.
9780071263351 : $40.00
Chartered Institute of Management.
Marketing - management.
Strategic marketing. / David W. Cravens and Nigel F. Piercy. - 9th. ed. - Boston : McGraw Hill., 2009. - xv, 784 p. ; cm.
Includes bibliographic reference and index.
9780071263351 : $40.00
Chartered Institute of Management.
Marketing - management.