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Product strategy and management /

Baker, Michael John.

Product strategy and management / Michael Baker and Susan Hart. - 2nd ed. - Harlow, England ; New York : FT Prentice Hall, 2007. - xviii, 541 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780273694502 0273694502

LCCN: 2006052549

Subjects--Topical Terms:
Product management.
New products--Management--Case studies.
New products--Management--Case studies.

LC Class. No.: / .B353 2007

Dewey Class. No.: 658.5/6

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