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Consumer tribes /

Consumer tribes / edited by Bernard Cova, Robert Kozinets, Avi Shankar. - Amsterdam ; London : Butterworth-Heinemann, 2007. - xvii, 339 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780750680240 (pbk.) 0750680245 (pbk.)

Nat. Bib. No.: GBA726154 bnb

Subjects--Topical Terms:
Market segmentation.
Consumer behavior.
Consumers.

Dewey Class. No.: 658.8342

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