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Consumer behaviour : buying, having, and being /

Solomon, Michael R.

Consumer behaviour : buying, having, and being / Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato. - 5th Canadian ed. - Toronto : Pearson Canada, c2011. - xiv, 591 p. : col. ill. ; 29 cm.

Includes bibliographic references and indexes.

ISBN: 9780137018284 0137018282

Subjects--Topical Terms:
Consumer behavior--Textbooks.
Consumption (Economics)--Textbooks.
Economics--Textbooks.
Consumers--Textbooks.
Consumption (Economics)--Textbooks.
Economics--Textbooks.

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