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Strategic market planning : a blueprint for success /

McNamee, Patrick B.

Strategic market planning : a blueprint for success / Patrick McNamee. - Chichester ; New York : Wiley, c2000. - xvii, 363 p. : ill. ; 24 cm. - CBI series in practical strategy. .

Includes bibliographical references and indexes.

ISBN: 9780471499978

LCCN: 97041435

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M3695 1998

Dewey Class. No.: 658.8

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