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Crafting and executing strategy : the quest for competitive advantage /concepts and cases /

Crafting and executing strategy : the quest for competitive advantage /concepts and cases / by Arthur A. Thompson ... (et al.) - 18th ed. - New York : McGraw-Hill, c2012. - Various pagings : col. ill. ; cm.

Includes bibliographical references and indexes.

ISBN: 9780071317009 : $60.00

Subjects--Topical Terms:
Strategic planning.
Business planning.

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