Consuming experience /
Consuming experience /
edited by Antonella Carù and Bernard Cova.
- London : Routledge, 2007.
- xvi, 203 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Pt. I. Setting up the scene of the consumer experience. Consuming experiences: an introduction / Antonella Carù and Bernard Cova -- Agents in paradise: experiential co-creation through emplacement, ritualization, and community / John F. Sherry, Robert V. Kozinets, and Stafania Borghini -- Consumer immersion in an experiential context / Antonella Carù and Bernard Cova. Pt. II. Consumer-driven experiences. I feel good--who needs the market? Struggling and having fun with consumer-driven experiences / Véronique Cova and Eric Rémy -- Consumption experiences and product meanings: pasta for young Italian consumers / Daniele Dalli and Simona Romani -- The blandness and delights of a daily object / Benoît Heilbrunn. Pt. III. Co-driven experiences. Consumption experience, self-narrative, and self-identity: the example of trekking / Richard Ladwein -- The drivers of hedonic consumption experience: a semiotic analysis of rock concerts / Chiara Santoro and Gabriele Troilo -- Fashion as the ultimate experiential object: the case of Issey Miyake's A-POC brand / Patrick Hetzel. Pt. IV. Company-driven experiences. Converging industries through experience: lessons from edutainment / Stefano Podestà and Michela Addis -- How value-based brands create valuable experience: the case of sports brands / Vanni Codeluppi -- Re-enchantment of retailing: toward utopian islands / Olivier Badot and Marc Filser. Pt. V. Conclusion. Consuming experience: retrospects and prospects / Eric J. Arnould.
0415382432 (hard cover) 9780415382434 (hard cover) 0415382440 (soft cover) 9780415382441 (soft cover)
2006014545
GBA636017 bnb
Consumer behavior--Social aspects.
Identity (Psychology)
Consumption (Economics)--Psychological aspects.
Consumers--Psychology.
Consumers--Social aspects.
Identity (Psychology)
Identity.
Consumption (Economics)--Psychological aspects.
Consumers--Psychology.
HF5415.32 / .C6595 2007
658.8/342
Includes bibliographical references and index.
Pt. I. Setting up the scene of the consumer experience. Consuming experiences: an introduction / Antonella Carù and Bernard Cova -- Agents in paradise: experiential co-creation through emplacement, ritualization, and community / John F. Sherry, Robert V. Kozinets, and Stafania Borghini -- Consumer immersion in an experiential context / Antonella Carù and Bernard Cova. Pt. II. Consumer-driven experiences. I feel good--who needs the market? Struggling and having fun with consumer-driven experiences / Véronique Cova and Eric Rémy -- Consumption experiences and product meanings: pasta for young Italian consumers / Daniele Dalli and Simona Romani -- The blandness and delights of a daily object / Benoît Heilbrunn. Pt. III. Co-driven experiences. Consumption experience, self-narrative, and self-identity: the example of trekking / Richard Ladwein -- The drivers of hedonic consumption experience: a semiotic analysis of rock concerts / Chiara Santoro and Gabriele Troilo -- Fashion as the ultimate experiential object: the case of Issey Miyake's A-POC brand / Patrick Hetzel. Pt. IV. Company-driven experiences. Converging industries through experience: lessons from edutainment / Stefano Podestà and Michela Addis -- How value-based brands create valuable experience: the case of sports brands / Vanni Codeluppi -- Re-enchantment of retailing: toward utopian islands / Olivier Badot and Marc Filser. Pt. V. Conclusion. Consuming experience: retrospects and prospects / Eric J. Arnould.
0415382432 (hard cover) 9780415382434 (hard cover) 0415382440 (soft cover) 9780415382441 (soft cover)
2006014545
GBA636017 bnb
Consumer behavior--Social aspects.
Identity (Psychology)
Consumption (Economics)--Psychological aspects.
Consumers--Psychology.
Consumers--Social aspects.
Identity (Psychology)
Identity.
Consumption (Economics)--Psychological aspects.
Consumers--Psychology.
HF5415.32 / .C6595 2007
658.8/342