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Strategic marketing decisions in global markets /

Doole, Isobel.

Strategic marketing decisions in global markets / Isobel Doole and Robin Lowe. - Australia : Thomson Learning, c2005. - xxiv, 343 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781844801428 : $50

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.
Marketing--Management.
Strategic planning.

LC Class. No.: HF5415 / .D66 2005

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