Normal view MARC view ISBD view

Miller, Michael, 1958-.

The ultimate web marketing guide / Michael Miller. - Indianapolis, Ind. : Que, c2011. - xviii, 618 p. : ill. ; 23 cm.

Includes index.

Note continued: 41.Marketing via Mobile Apps -- What is a Mobile App -- and Why Should You Care? -- Building an Effective Mobile App -- Marketing Your Mobile App -- The Bottom Line -- 42.Tracking Mobile Marketing Performance -- Tracking the Performance of Your Mobile Website -- Tracking the Performance of Your Mobile Advertising -- Tracking the Performance of Your Mobile Apps -- The Bottom Line -- pt. XII Online Marketing Management -- 43.Managing Your Web Marketing Activities -- Managing Your Web Marketing Mix -- Managing Your Staff -- Managing Your Budget -- Managing Results -- Managing Change -- Managing Management -- Managing Your Time -- The Bottom Line -- 44.Looking to the Future -- Email is Dying -- Blogs Are Fading -- Social Networking is Taking Over -- Mobility Matters -- Narrowcasting Gets Big -- All Marketing is Local -- and Global -- Embracing Change -- The Bottom Line -- A.Glossary.

ISBN: 9780789741004 (pbk.) : US$40.00 0789741008 (pbk.)

LCCN: 2011286070

Nat. Bib. No.: GBB070303 bnb

Nat. Bib. Agency Control No.: 015572301 Uk

Subjects--Topical Terms:
Internet marketing.
Internet marketing.

LC Class. No.: HF5415.1265 / .M555 2011

Dewey Class. No.: 658.872