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Marketing reseach : an applied approach /

Malhotra Naresh K., Birks David F., Wills Peter.

Marketing reseach : an applied approach / by Naresh K. Malhotra, David F. Birks and Peter Wills. - 4th ed. - Harlow : Pearson, 2012. - xxiii,1037p. : ill ; cm.

Includes index.

ISBN: 9780273725855 : $40.00

Subjects--Topical Terms:
Research.
Research.

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