The SAGE handbook of marketing theory /
The SAGE handbook of marketing theory /
Marketing theory
edited by Pauline Maclaran ... [et al.].
- Los Angeles ; London : Sage, 2009.
- xviii, 523 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781847875051 (hbk.) : US$150.00 184787505X (hbk.)
GBA991466 bnb
Marketing--Philosophy.
Marketing--Philosophy.
HF5415 / .S24 2009
658.8001
Includes bibliographical references and index.
9781847875051 (hbk.) : US$150.00 184787505X (hbk.)
GBA991466 bnb
Marketing--Philosophy.
Marketing--Philosophy.
HF5415 / .S24 2009
658.8001