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Marketing management : analysis, planning, implementation, and control /

Kotler, Philip.

Marketing management : analysis, planning, implementation, and control / by Phillip Kotler. - 9th. - New Jersey : Prentice-Hall, 1997. - vii, 789p. : ill.

Includes index.

ISBN: 0132613638

Subjects--Topical Terms:
Marketing--Management.

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