An analysis of the role of brand management strategies on organizational competitiveness in the medical aid indusrtry : a case of First Mutual Medical Savings Fund /
Poswo, Priscillah.
An analysis of the role of brand management strategies on organizational competitiveness in the medical aid indusrtry : a case of First Mutual Medical Savings Fund / by Priscillah Poswo. - ed. - 2012. - 102 p. : col.ill. ; cm.
Dissertation (Msc)--Chinhoyi University of Technology, 2012.
Includes bibliographical references (p.95-102) and abstracts.
$
Management strategies.
An analysis of the role of brand management strategies on organizational competitiveness in the medical aid indusrtry : a case of First Mutual Medical Savings Fund / by Priscillah Poswo. - ed. - 2012. - 102 p. : col.ill. ; cm.
Dissertation (Msc)--Chinhoyi University of Technology, 2012.
Includes bibliographical references (p.95-102) and abstracts.
$
Management strategies.