The Buy Zimbabwe campaign : An assessment of the impact of import substitution strategy on consumer buyer behavoiur from 2007-2012 /
Chitungo, Fibion.
The Buy Zimbabwe campaign : An assessment of the impact of import substitution strategy on consumer buyer behavoiur from 2007-2012 / by Fibion Chitungo. - ed. - 2012. - 118 p. : col.ill ; cm.
Dissertation (Msc)--Chinhoyi University of Technology, 2012.
Includes bibliographical references (p.91-98) and abstract.
$
Consumer behavior.
Consumers.
The Buy Zimbabwe campaign : An assessment of the impact of import substitution strategy on consumer buyer behavoiur from 2007-2012 / by Fibion Chitungo. - ed. - 2012. - 118 p. : col.ill ; cm.
Dissertation (Msc)--Chinhoyi University of Technology, 2012.
Includes bibliographical references (p.91-98) and abstract.
$
Consumer behavior.
Consumers.