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Customer relationship management : concepts and application /

Kumar, Alok.

Customer relationship management : concepts and application / by Alok Kumar, Chhabi Sinha and Rakesh Sharma. - ed. - New Delhi : Biztantra, 2007. - xviii, 350 p. : ill. ; cm.

ISBN: 9788177226225 : US$28.00

Subjects--Topical Terms:
Customer management.

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