Multichannel marketing : metrics and methods for on and offline success /
Arikan, Akin, 1969-.
Multichannel marketing : metrics and methods for on and offline success / by Akin Arikan. - Indianapolis, Ind. : Wiley Pub., c2008. - xxiv, 288 p. : ill. ; 24 cm. - Sybex serious skills .
Includes index.
With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value.
9780470239599 : $20.00
2008008356
Internet marketing.
Multilevel marketing.
Internet marketing.
HF5415.1265 / .A75 2008
658.8/72
Multichannel marketing : metrics and methods for on and offline success / by Akin Arikan. - Indianapolis, Ind. : Wiley Pub., c2008. - xxiv, 288 p. : ill. ; 24 cm. - Sybex serious skills .
Includes index.
With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value.
9780470239599 : $20.00
2008008356
Internet marketing.
Multilevel marketing.
Internet marketing.
HF5415.1265 / .A75 2008
658.8/72