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Introduction to marketing /

McDaniel, Carl.

Introduction to marketing / Carl Mcdaniel, Charles W. Lamb and Joseph F. Hair. - 8th ed. - Southbank : Thomson/South-Western, 2006. - xxv,736 p. : ill ; cm.

Includes index.

ISBN: 9780324323801 $35.00

Subjects--Topical Terms:
Marketing.
Marketing.

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