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Principles of marketing.

Kotler, Phillip.

Principles of marketing. - 9th. - New Dehli : Prentice- Hall, 2002. - xxxi, 782p. : ill. + cd rom.

Includes index Ask for cd - rom from the reference desk.

ISBN: 8120318390

Subjects--Topical Terms:
Marketing.
Marketing.

LC Class. No.: HF5415 / KOT

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