New products management /
Crawford, C. Merle.
New products management / Merle Crawford, Anthony Di Benedetto. - 9th ed. - Boston : McGraw-Hill/Irwin, c2008. - xviii, 540 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and index.
9780071263368
New products.
HF5415.153 / .C72 2008
New products management / Merle Crawford, Anthony Di Benedetto. - 9th ed. - Boston : McGraw-Hill/Irwin, c2008. - xviii, 540 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and index.
9780071263368
New products.
HF5415.153 / .C72 2008