Global account management [electronic resource] : what it is and what it isn ́ t /
Yip, George S.
Global account management what it is and what it isn ́ t / [electronic resource] : George S. Yip. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (39 min.) : color, sound). - Global strategy . - Henry Stewart talks. Marketing & management collection. Global strategy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Strategic account management -- Key account management -- Global account management -- Global marketing -- Global strategy ́ Organization -- Global customers -- Customer relationship management.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3474 Henry Stewart Talks
Customer relations--Management.
Globalization--Economic aspects.
International business enterprises--Management.
Marketing--Key accounts.
Strategic planning.
Global account management what it is and what it isn ́ t / [electronic resource] : George S. Yip. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (39 min.) : color, sound). - Global strategy . - Henry Stewart talks. Marketing & management collection. Global strategy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Strategic account management -- Key account management -- Global account management -- Global marketing -- Global strategy ́ Organization -- Global customers -- Customer relationship management.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3474 Henry Stewart Talks
Customer relations--Management.
Globalization--Economic aspects.
International business enterprises--Management.
Marketing--Key accounts.
Strategic planning.